Advertising and marketing has changed dramatically in recent years. In our rapidly changing and increasingly technology-focused society, brands have to keep up to get noticed, constantly updating and evolving their marketing strategy to stay relevant and adapting to consumer patterns and online content trends.
Many consumers online avoid sponsored ads whenever they can, either with ad blockers or by skipping past video advertisements. Instead, they focus their energy on content specific to their tastes and interests. To stay ahead of the game, brands have to find new ways to interact and connect with their audience. The most effective way to do this is by reaching out to online influencers to get their brand heard via social media.
Social media is the centre of modern life
Over 2 billion smart phone users spend their time on social media, many of us connecting to friends, celebrities, new and interests through Facebook, YouTube, Instagram, Twitter and many other diverse platforms.
By seeking out social media influencers your brand can make itself heard by potential customers, engaging in a more natural and genuine way through the bloggers, vloggers and content creators they follow and engage with. This form of marketing is far more effective than a generic ad as the influencer’s followers will already trust their opinions and listen more noticeably to what they have to say. This makes for a far more engaging marketing strategy as influencers can produce high quality and genuine content which consumers can relate to more effectively. Brands can form a more active and direct relationship with their consumers through the influencer, taking advantage of current online trends which will put them steps ahead of traditional advertisements which are more often ignored.
Effective influencer marketing platforms like VIBE Social aim to put their relationships with influencers, content creators and bloggers at the forefront of their business to develop a meaningful and genuine dynamic. They respect the trusted relationship the influencers have with their large followings on platforms like YouTube and Instagram, aiming to connect influencers with brands which represent their aesthetic to benefit both them and their followers.
One of the challenges of influencer marketing is finding the right influencers for you – the ones who will have a natural affinity with your brand, making the chances of a sincere and effective relationship more likely.
With the sea of influencers out there it can be hard to narrow them down and know how to contact them to pitch your product. How can you make your brand stand out to the influencer and convince them that your brand is right for them? After all, for them to recommend your brand to their followers they have to believe in it.
VIBE Social believes that the way to do this is with transparency and confidence, narrowing down influencers to the ones who will genuinely connect with your brand, meaning they’ll chase you for an offer as much as you’ll chase them. For example, if you represent a fitness brand it’s best to look for influencers who will speak for your potential consumers, such as Amanda Bisk (@amandabisk), whose fitness and yoga regimes and online presence have made her a fitness icon online.
However, if your brand is more about decadent food you’d be better off looking at a different type of influencer, such as KS T (@ks_ate_here) who delves into street food and ‘food porn’, with plenty of burgers oozing cheese which would appeal much less to the fitness crowd…These sincere relationships between brand, influencer and followers will always be more effective and advantageous result, giving your brand more exposure and name recognition all over the web.
Check out FAMEBIT’s video below where they provide an insightful overview into the basics of influencer marketing to help your brand get started!